OVERVIEW
 

When Equality Health was expanding to the Texas market, we developed a campaign called "Lone Star Traits". This campaign was developed to create brand awareness targeting
Physicians in the areas of Dallas, San Antonio, El Paso, and Houston. Entering a new
market needed a robust campaign to showcase our network so it was use as a recruitment strategy to get Primary Care Provider join our network.The assets included airport signage, billboards, Ads in top medical magazines, as well as conferences sponsorships.